Spend a day taking in the feel of old Florida by visiting Park Avenue in Winter Park, Florida.

About Winter Park: The city of Winter Park was once considered a winter travel destination. Today, the arts- and culture-filled city includes the Charles Hosmer Morse Museum of Natural Art and the small liberal arts school, Rollins College. Winter Park is also a nature lover’s dream. Here you will find more than 70 parks, all home to various events, festivals and celebrations throughout the year – and available to anyone looking for a place to sit in the shade and enjoy a beautiful Central Florida afternoon. One of the most trecked areas of Winter Park is their main street of shopping and good eats, Park Avenue.

Places to eat


Blu on the Avenue: blu on the avenue brings modern East and West coast cuisines together with a new twist. Featuring fresh seafood, the “Best” clam chowder, salads, sandwiches, steaks and more. Enjoy a cocktail or glass of wine while dining along the always buzzing Park Avenue.


Luma on Park: Modern design and décor define LUMA and offer a sophisticated and warm dining atmosphere. A fixture on Winter Park’s famed Park Avenue, LUMA achieves the desired ability to be upbeat without being uptight. Whether looking for a a multi-course feast, or a small bite, LUMA offers guests unparalleled flavor in enchanting surroundings and a featured open kitchen.


Prato: Blending together inspiration and simplicity, Prato celebrates cuisine from Italy’s rich culinary landscape, seamlessly blending those loved Italian classics with modern techniques and fresh seasonal ingredients. With its ceiling high window-paned doors and year round outdoor seating, Prato emphasizes the “Park” of Park Avenue.

Burgerfi: BurgerFi makes its upscaled statement with sleek modern restaurants giving just a hint of bar or coffeehouse atmosphere, inviting diners relax, while leaving the convenient option to eat and go. The counter is backed by elaborate digital menus and unlike most competitors, they offer draft beer and wine along with prominently displayed ice-filled coolers of craft microbrews. They have the computerized touch-screen Coca-Cola soda dispensers that also offer the increasingly hip Mexican formulations of Coke, Fanta and Sprite.

Places to shop:


Lilly Pulitzer: Concierge Realty owner Michele Donato is a HUGE Lilly fan and we know you will be too! Get the feel of Palm Beach, right here in Central Florida thanks to the Lilly Pulitzer store front on Park Avenue. There’s no lack of vibrants and pastels in this pink and green, preppy heaven.

Forema: This shop, located towards the end of Park Avenue, is perfect for the trendy girl who wants to throw on ripped jeans and an urban cardigan. With low prices and lots of inventory, you can’t go wrong stopping in to look around.

John Craig: This is for the dads out there! The store on Park Avenue is also the flagship John Craig store, as the brand has now grown into South Florida. Not only will you find those top notch brands, like Peter Millar, you’ll also have the great shopping experience to go along with it.

Tuni’s: Tuni’s will give you that perfect balance of trendy and chic, with clothing for women of any age. With brands you know and love, like BCBG, you’ll be sure to find a quality outfit here for an affordable price.

Heading over on a Saturday morning? Make sure to walk around the farmers market to find local goodies and AMAZING kettle corn.